Cool doesn’t always mean young. Gen X influencers are taking over your social feeds, and brands are finally catching up…
From @coldestjoel on Instagram — 20.0K followers · See full profile →
Cool doesn’t always mean young. Gen X influencers are taking over your social feeds, and brands are finally catching up. The generation with serious spending power is proving to have strong selling power too. As your Weatherman of Marketing™, I’m forecasting more activity across Gen Z campaigns where Gen X are casted as the aspirational talent. ☁️ @miamauge @bemi.omo.oroje
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