Best Generative Media creators on Instagram (2026)

Ranked by real engagement signal — quality, breadth, freshness and depth — not follower count.

  1. Roberto P. Nickson (@rpn) — 884,267 followers, 1,386,910 avg views/post — #1 by engagement signal.
  2. John (@johnbucog) — 212,899 followers, 263,744 avg views/post.
  3. Barsee 🐶 (@heybarsee) — 11,465 followers, 2,861,385 avg views/post.
  4. Rourke Sefton-Minns (@rourke) — 924,302 followers, 1,710,884 avg views/post.
  5. Kallaway (@kallaway) — 439,587 followers, 1,136,976 avg views/post.
  6. Gary Vay-Ner-Chuk (@garyvee) — — followers, 747,620 avg views/post.
  7. Dan Scalco (@itsbetterwithai) — 96,244 followers, 157,817 avg views/post.
  8. Bilawal Sidhu (@bilawal.ai) — — followers, 182,132 avg views/post.
  9. Riley Brown (@realrileybrown) — 328,535 followers, 125,754 avg views/post.
  10. Mark Kretschmann (@mark_k) — 45,299 followers, 20,453 avg views/post.

More on the Generative Media topic page.

The definitive list

Ranking creators…