200 brands, creators and marketers in the room at 9AM?! 💙🎤 Yesterday I delivered the opening keynote at @iabuk Creato…
From @coldestjoel on Instagram — 20.0K followers · See full profile →
200 brands, creators and marketers in the room at 9AM?! 💙🎤 Yesterday I delivered the opening keynote at @iabuk Creator Marketing Summit. The Creator Economy Trend Wrap: Hits, Misses & What’s Coming Next. The hill I’m willing to die on is that creators and brands treat trends like a quick shortcut. You still need to do the work of understanding the human psychology or cultural context to WHY a trend is rising. Anyone noticed ‘Kinda chic’ on their feed recently? The goal is never to blindly…
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