The breakout star of M&S’ viral food content is Kathryn Turner (@kathryn.lturner), a product developer who has been in …
From @coldestjoel on Instagram — 20.0K followers · See full profile →
The breakout star of M&S’ viral food content is Kathryn Turner (@kathryn.lturner), a product developer who has been in the company since 1995. The reason I believe this content is landing is because of AGE. People are done with the glossy young influencer stereotype. Kathryn has real authority because she knows the food better than anyone, and viewers watch her thinking “that’s exactly who I want to be when I’m older”. The marketing industry has spent years building everything around Gen Z……
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