If your only brand identity is “I do real estate,” you’ve already lost your audience. There are hundreds of thousands o…
From @aflachner on Instagram — 14.3K followers · See full profile →
If your only brand identity is “I do real estate,” you’ve already lost your audience. There are hundreds of thousands of agents out there saying the exact same thing. To actually stand out, @ryanserhant says you need an “and.” Real estate and a parent. Real estate and a competitive sailboat racer. Real estate and an obsessed home cook. Find your “and,” lean into it, and build a community around what you actually love. Bc “no one is having sweet dreams about crown molding.” Available now…
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