Polaroid has launched a new campaign taking aim at AI-era digital overload and the data centers powering it. The brand …

By Metav3rse is for the Culture · AI

Polaroid has launched a new campaign taking aim at AI-era digital overload and the data centers powering it. The brand placed a giant billboard on Coney Island Beach reading: “Go jump in some water before the data centers drink it all up.” Other ads from the campaign use lines like “You can’t bask in blue light” and “Dance like nobody is recording.” The campaign, called “The best of summer is analog,” supports the launch of Polaroid Go Generation 3 and is rolling out across New York, London…

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