Instagram’s TV push is about turning creator content into something people watch from the couch, not just scroll on a p…
By Metav3rse is for the Culture · AI
Instagram’s TV push is about turning creator content into something people watch from the couch, not just scroll on a phone. The rollout expands Instagram for TV to Samsung devices, after already being available through Amazon Fire and Google TV products. Tessa Lyons told The Hollywood Reporter that TV is the app’s “next frontier,” especially as creators experiment with micro dramas and serialized formats. The move also shows how social platforms are chasing YouTube’s living room dominance,…