Best China creators on Instagram (2026)

Ranked by real engagement signal — quality, breadth, freshness and depth — not follower count.

1. Mark Kretschmann (@mark_k) — 47,768 followers, 25,961 avg views/post — #1 by engagement signal.
2. Kallaway (@kallaway) — 448,664 followers, 1,326,425 avg views/post.
3. signüll (@signulll) — 239,607 followers, 85,179 avg views/post.
4. Emily (@IamEmily2050) — 48,316 followers, 9,814 avg views/post.
5. @levelsio (@levelsio) — 926,824 followers, 171,091 avg views/post.
6. JESSICA WANG (@jessicawang) — 1,966,451 followers, 143,928 avg views/post.
7. Matt Shumer (@mattshumer_) — 379,573 followers, 273,245 avg views/post.
8. Earn Your Leisure (@earnyourleisure) — 1,640,968 followers, 116,330 avg views/post.
9. Matthew Berman (@MatthewBerman) — 125,951 followers, 67,512 avg views/post.
10. Peter Yang (@petergyang) — 231,768 followers, 26,147 avg views/post.

More on the China topic page.