Best China creators on Instagram (2026)

Ranked by real engagement signal — quality, breadth, freshness and depth — not follower count.

  1. Kallaway (@kallaway) — 439,587 followers, 1,136,976 avg views/post — #1 by engagement signal.
  2. Mark Kretschmann (@mark_k) — 45,299 followers, 20,453 avg views/post.
  3. Matthew Berman (@MatthewBerman) — 125,951 followers, 67,322 avg views/post.
  4. Peter Yang (@petergyang) — 231,768 followers, 20,544 avg views/post.
  5. Matt Shumer (@mattshumer_) — 370,314 followers, 155,316 avg views/post.
  6. Min Choi (@minchoi) — 376,152 followers, 86,824 avg views/post.

More on the China topic page.

The definitive list

Ranking creators…