Best Apple creators on Instagram (2026)

Ranked by real engagement signal — quality, breadth, freshness and depth — not follower count.

Marques Brownlee (@mkbhd) — 7 Apple posts, 1,380,048 avg views on them, 5.1% engagement — #1 for Apple.
Roberto P. Nickson (@rpn) — 6 Apple posts, 1,501,461 avg views on them, 5.3% engagement.
GIZMODO (@gizmodo) — 9 Apple posts, 4,326 avg views on them, 3.0% engagement.
Jason (@_TheJasonC) — 23 Apple posts, 1,543 avg views on them, 1.7% engagement.
signüll (@signulll) — 6 Apple posts, 149,897 avg views on them, 1.4% engagement.
Vanessa Oi-Gwan Lau (@vanessalau.co) — 1 Apple post, 1,106 avg views on them, 27.9% engagement.
Atlas Berry (@atlasberry008) — 3 Apple posts, 110,697 avg views on them, 3.1% engagement.
Bilawal Sidhu (@bilawal.ai) — 3 Apple posts, 62,361 avg views on them, 2.9% engagement.
Harper Carroll | AI Explained ✨ (@harpercarrollai) — 2 Apple posts, 186,258 avg views on them, 4.5% engagement.
Theo - t3․gg (@Theot3gg) — 1 Apple post, 78,541 avg views on them, 3.5% engagement.

Frequently asked questions

Who is the best Apple creator on Instagram right now?

Marques Brownlee (@mkbhd) ranks #1 for Apple with 7 posts on the topic, 1,380,048 average views on those posts and a 5.1% engagement rate — ranked on Apple posts only, not on follower count.

How are the best Apple creators ranked?

Only Apple posts count. Each creator is scored on how those posts perform — engagement rate (45%), how many Apple posts they've published (30%) and average views on them (25%). A creator with millions of followers who posted once about Apple does not outrank someone who covers it consistently.

How many Apple creators are on this list?

10 creators with live tracked posts about Apple, each with at least one post on the topic. A topic needs three or more creators before it earns a list.

More on the Apple topic page or browse every best-creators list.

Ranking creators…