Isn’t going viral a good thing for my channel? Not necessarily. In fact, rarely. Why? Because, if you’re running your s…

From @davidstultz on Instagram — 5.4K followers · See full profile →

Isn’t going viral a good thing for my channel? Not necessarily. In fact, rarely. Why? Because, if you’re running your social channel for your business, the only views that matter are those of ideal or potential clients. And this is for a couple of reasons. First, obviously, more business. Second, and possibly more importantly, learning what type of content reaches as many of your ideal clients as possible. Being able to create content that reaches as many new people as possible interested in…

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