Four ways to change human behavior: To get them to DO something: 1) Give them a cookie (add +) 2) Dont have to do chore…
From @hormozi on Instagram — 4.9M followers · See full profile →
Four ways to change human behavior: To get them to DO something: 1) Give them a cookie (add +) 2) Dont have to do chores (minus -) To get them to STOP doing: 1) Make them do chores (add -) 2) Stop giving them cookies (remove +) And reinforce new behavior with urgency.
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