Josh Kerr just broke a mile world record that stood 27 years. But the move worth copying happened 7 months before the r…

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Josh Kerr just broke a mile world record that stood 27 years. But the move worth copying happened 7 months before the race. He announced the exact record he was chasing. Named it “Project 222.” Called his shot in public — and the backing showed up before he ran. Brooks built him custom shoes and a campaign. FloSports built the broadcast. Stealth made sense when software took years to build and code was the moat. Now anyone ships fast, so attention is the scarce asset — and it doesn’t happen in…

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