David Beckham just raised $1B for his health drink from General Catalyst — and gave up zero equity. No shares, no board…
From @atlasberry008 on Instagram — 368.5K followers · See full profile →
David Beckham just raised $1B for his health drink from General Catalyst — and gave up zero equity. No shares, no board seat, no dilution. It’s GC’s Customer Value Fund: more loan than investment. They finance up to 70% of customer acquisition cost and take a capped slice of the revenue — once they’re paid back plus a return, the rest reverts to the company. Why it matters: the 10-year VC exit bet is getting brutal when AI reinvents itself every 18 months. Lending against real revenue beats…
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#ai · #founder · #startup · #venturecapital