Adam Swart runs the largest protest firm in America. His clients focus on one question: what are we trying to achieve a…
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Adam Swart runs the largest protest firm in America. His clients focus on one question: what are we trying to achieve and who are we trying to convince? Most protests today skip that entirely. Virality has become the end goal because it pays. Social media networks compensate for reach, and extreme content spreads fastest. The people who show up aren't average Americans. They're a self-selected subset willing to stop their lives for a cause. Watch Roots, Rights & Reason with Lee Smith tomorrow…