How to use downsells: Only allow them to be sold to unqualified leads. Otherwise, you’ll just have a lot of qualified l…

From @hormozi on Instagram — 4.9M followers · See full profile →

How to use downsells: Only allow them to be sold to unqualified leads. Otherwise, you’ll just have a lot of qualified leads buying your downsell instead of your main thing. And that’s because salespeople like closing more than making more money.

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