Lowe’s just launched Lowe’s Creator: Into the Blue at Cannes — creators can now pitch product ideas, existing lines, or…
By JULIA MARCUM · CLJ 🏡 · AI
Lowe’s just launched Lowe’s Creator: Into the Blue at Cannes — creators can now pitch product ideas, existing lines, or brand-new concepts inspired by their audiences, and Lowe’s will actually consider developing and stocking them. Sixteen years ago, we were just two people sharing DIY projects on the internet. Today, our own rugs, wallpaper, and floor tiles are on the shelves at @loweshomeimprovement. 🥹 Here’s what we keep thinking about: getting a product onto those shelves used to take…