In 2016, Instagram replaced its original icon for a gradient redesign. The internet had a meltdown. # RIPInstagram tren…
By Andreessen Horowitz · AI
In 2016, Instagram replaced its original icon for a gradient redesign. The internet had a meltdown. # RIPInstagram trended globally. Opinion pieces flooded the internet. Within weeks, the backlash was forgotten. The gradient icon is now one of the most recognised in the world. The lesson: users hate redesigns, then forget they ever hated them.