most businesses don’t fail because their product or service isn’t good. they fail because their content doesn’t match w…

From @flickersocials on Instagram — 18.5K followers · See full profile →

most businesses don’t fail because their product or service isn’t good. they fail because their content doesn’t match where their audience is in the funnel. here’s what that actually looks like 🪽 top of funnel → visibility mode your goal here isn’t sales, it’s attention. think trending audio, pop culture tie-ins, and high-volume reels that make people stop scrolling + say “who is this?” 🪽 middle of funnel → connection mode this is where you prove you’re more than a viral moment.…

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