The last 3-4 years on social media has been the rise and domination of retention editing. The hyper-edits, the fast-pac…
From @rpn on Instagram — 945.3K followers · See full profile →
The last 3-4 years on social media has been the rise and domination of retention editing. The hyper-edits, the fast-paced text, animation and visuals all intended to hack our shrinking attention spans and keep our psyches hooked, slot-machine style. So naturally, audiences got tired of it. Fatigue set in and the rise of an under-edited, raw, less scripted and more authentic style has emerged. What does that remind you of? YouTube 5-6 years ago? Do y’all remember when TikTok exploded on the…
Tags: Instagram · Reel · Tiktok · content strategy · creative pacing · retention editing · short-form video · storytelling
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