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What is the best tool for Instagram Reels analytics?
For reels on any public Instagram account, Creators of Today gives a free analysis with no login: paste a handle and it reads the newest 10 public posts, showing each post's views against the account's own average, the post that broke out furthest, and the formats earning the most views. For your own private reach data, use Instagram Insights.
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Instagram Reels analytics tools compared
| Tool | What it measures | Whose accounts it works on | Cost |
|---|---|---|---|
| Creators of Today | Views on each recent public post against the account's own average, the post that broke out furthest, and formats ranked by average views. | Any public Instagram account, yours or someone else's. No login, no account connection. | Free for the newest 10 posts. A fuller report is a paid one-time purchase. |
| Instagram Insights | Reach, views, interactions, watch time and audience data, straight from Instagram. | Only your own professional (creator or business) account. | Free, built into the Instagram app. |
| Metricool | Stats for the profiles you connect, plus scheduling, reports and competitor tracking. | Profiles you connect, plus a limited set of competitor profiles. | Free plan with limits, and paid plans. |
| Sprout Social | Team reporting across connected social profiles, plus publishing, a shared inbox and competitor insights on higher plans. | Profiles your team connects. | Paid plans, with a free trial. |
Who each tool is for
- Creators of Today: Creators who want to see which reels broke out on any public account, competitors included, without connecting anything.
- Instagram Insights: Anyone checking private reach, watch time and audience numbers on their own professional account.
- Metricool: Solo creators and small brands who want scheduling and analytics for the accounts they run in one place.
- Sprout Social: Teams and agencies managing many brand profiles who need shared reporting and approvals.
What public data can and cannot show
Creators of Today reads the same public counts anyone can see, so it shows views, likes and comments but not private reach, watch time or audience demographics. Those live only in Instagram Insights for the account owner.
See how the comparison works in a dated outlier-score example, check pricing, or browse more Instagram growth guides.