Masahiro Kato

@masahiro-kato · 3 works

Recent posts by Masahiro Kato

• Generative Marketing Mix Modeling: A Causal Inference Framework Linking GEO and GEM to Business Impact - Generative artificial intelligence changes how firms reach customers, but standard marketing data do not record how often users see and notice a firm's name in generated answers. We develop… · Paper · arxiv.org
• Handover of In-Context Learning State Across Session Boundaries - This study investigates the methodological and theoretical properties of session handover in applications that use large language models. A task may continue in a new session when the context… · Paper · arxiv.org
• Vector Search As Nearest Neighbor Matching: RAG-based Policy Learning in Causal Inference - We propose one-step and two-step methods for policy learning with retrieval-augmented generation (RAG). We formulate RAG-based action selection under the potential outcome framework. In the two-step… · Paper · arxiv.org