Best Nba creators on Instagram (2026)

Ranked by real engagement signal — quality, breadth, freshness and depth — not follower count.

  1. Marques Brownlee (@mkbhd) — 5,196,363 followers, 2,066,580 avg views/post — #1 by engagement signal.
  2. Bilawal Sidhu (@bilawal.ai) — 76,802 followers, 182,132 avg views/post.
  3. Gabby Gonzalez (@gabbyygonz) — 447,556 followers, 2,956,450 avg views/post.

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The definitive list

Ranking creators…