your work’s true audience is unknowable ex ante. i.e. distribution is a discovery mechanism, & not a delivery mechanism…

By signüll · Marketing

your work’s true audience is unknowable ex ante. i.e. distribution is a discovery mechanism, & not a delivery mechanism. you create/post into the void & the void selects. anyone who’s built an audience knows the banger that hits is never the one you labored over. the same mechanic applies to early stage products.

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