James Charles vs Matt Shumer — Instagram stats compared

James Charles (@jamescharles): 18,865,064 followers · 681,837 avg views/post · 7.0% engagement rate · 8,182,042 tracked views across 12 posts.

Matt Shumer (@mattshumer_): 371,696 followers · 266,580 avg views/post · 0.5% engagement rate · 7,997,406 tracked views across 30 posts.

Matt Shumer posts on fable, AI Models, anthropic, gpt, Agents.

Head to head

Lining them up…